Smartphones Become Life’s Remote Control

Written By Bejata Todd on Monday, January 14, 2013 | 8:00 AM

The Delphi Connected Car system sends data about a car’s location and speed to a tablet
LAS VEGAS — The smartphone is no longer just a portable computer in your pocket. It has become the remote control for your life.

Want to flip off the living room lights, unlock your front door or get a reading of your blood pressure? All of this can be done through mobile apps that work with accessories embedded with sensors or an Internet connection.

For several years, technology companies have promised the dream of the connected home, the connected body and the connected car. Those connections have proved illusory. But in the last year app-powered accessories have provided the mechanism to actually make the connections. That is partly because smartphones have become the device people never put down. But it is also because wireless sensors have become smaller, cheaper and ubiquitous.

Big companies with strong brands have been heavily promoting the new uses for these gadgets. General Motors advertises its Chevy Malibu Eco with a man showing his parents how he starts the car with a smartphone. A major selling point of the popular Nest thermostat is its ability to turn up the furnace from miles away with a cellphone.

“Now that, increasingly, consumers have a device with them to monitor virtually anything they do with the Internet, why not offer that capability to monitor and remote control?” said Ross Rubin, an analyst at Reticle Research.

The idea of turning off the lights with a smartphone may seem gimmicky, but consumers are warming to applications, said Bill Scheffler, director of business development for the Z-Wave Alliance, a consortium of companies that make connected appliances. The situation resembles the time when power windows started catching on for automobiles, or when television makers started offering remote controls, Mr. Scheffler said.

“It used to be that people would say, ‘Why does anybody want a remote control for a TV if you can get up and change the channel?’ ” he said. “It’s just progress.” Companies like AT&T, Black & Decker and Honeywell have started selling app-linked products, he said.

At the International Consumer Electronics Show, which has attracted more than 150,000 people here this week, dozens of companies are showing off connected accessories they can hook up to their home appliances to make them work with smartphones, and many are also displaying wearable devices that can help people monitor their health on their phones. Some of these products are being provided by large companies. AT&T, the wireless carrier, said that in March it would begin selling a wireless security system called Digital Life that will allow people to use tablets or phones to monitor cameras, alarms and even coffee pots.

If a burglar trips a motion sensor in the house, for example, a user can receive a text message, then call the police. Customers can choose to expand AT&T’s wireless service to appliances like lights, door locks, thermostats and security cameras, which can be controlled and monitored through the AT&T mobile app.

Ralph de la Vega, chief executive of AT&T Mobility, said in an interview that home security was a big opportunity to increase revenue. Only 20 percent of homes have security systems, he said, leaving millions of homeowners as potential buyers.

“I think it dramatically changes how people feel about their home and how secure they feel about being outside the home,” Mr. de la Vega said. “I think it’s an easy sell.” The company has not announced prices for the service.

Ingersoll Rand, which makes industrial products, offers a $300 starter kit and software for people to connect their homes. It includes a lock, a light and a wireless “bridge,” or base station, to connect the devices to the Internet. They can be controlled with a smartphone or tablet app called Nexia Home Intelligence. Customers also must pay at least $9 a month for a subscription; they can choose to buy the appliances and the bridge separately.

Products by several other companies take advantage of a smartphone’s sensors and connection to the Internet to monitor consumers’ health. IHealth sells monitors for people to track their blood pressure with an app. At the electronics show, it introduced a wireless glucose meter, called the Smart Glucometer, that lets people with diabetes determine their blood sugar. A user puts a blood sample on a test strip, pops it into an accessory attached to a smartphone, and an app gives a reading of the blood sugar level.

Adam Lin, general manager of iHealth, declined to say how many products the company had sold, but he said it was in the “six-figure” area. IHealth products have appeared at Apple, Target and Best Buy.

In addition to people who are interested in their health, health insurance providers might embrace monitoring products. Mr. Lin said iHealth was discussing with two insurers whether to provide its products to patients, which would help reduce their doctor visits.

A small start-up, AliveCor, has created an iPhone case that, when grasped, records an accurate electrocardiogram on the iPhone screen via its app. The company has attracted financing from Khosla Ventures, a prominent Silicon Valley venture capital firm.

Nike, Jawbone and Fitbit sell wearable electronic devices for people to track their movements with smartphones. Fitbit, based in San Francisco, sells a pocket pedometer called the Fitbit One, which can track a user’s steps and floors climbed, and also monitors sleep patterns. Its newest product is due in spring, the Fitbit Flex, a step counter and sleep tracker that is worn around the wrist. It synchronizes with a smartphone app to give users updates.

Woody Scal, chief revenue officer of Fitbit, said the company sold its devices in 10,000 retail stores in the United States. Its Fitbit One is the best-selling sports device on Amazon.com. He said one reason that wearable fitness gadgets had become popular was that the sensors had shrunk and battery life had improved. 
That helps make the products slimmer, more stylish and easier to use.
Mr. Scal said wireless fitness devices were becoming popular because they addressed basic needs for consumers, unlike another trend seen at the show, enormous televisions.

“In the end, I don’t wake up in the morning, look myself in the mirror and ask whether my TV has enough pixels,” he said. “But I do wonder how I’m going to get enough exercise, eat better, sleep well or manage my weight despite all the other things going on in my life.” 
ADT’s Pulse app can be used to control home security systems
Isaac Brekken for The New York Times

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Explore the top 10 tips on UC solutions from 2012

Written By Bejata Todd on Tuesday, December 25, 2012 | 2:08 PM

The holidays can be a busy time as you look for those perfect gifts, take the kids to see Santa or prepare yourself before seeing your nosey extended family. With this is mind, we understand if you haven't had time to keep up with all the expert advice on SearchUnifiedCommunications.com. Before you look to the future of unified communications (UC), we wanted to give you another chance to take a good, hard look at this year's top 10 tips. With topics like free UC, business collaboration technology, UC as a Service and telecom solutions, it's certainly been a busy year, so why not take some time to get yourself up to speed?

No. 10: Putting the 'U' in 'UC'
Vendors each have their own definition of UC, so what is it exactly? This tip explains what sets UC apart from other communications and offers a detailed description of various unique UC components.

No. 9: Which voice telecom solution should you choose for your organization's size?
There is no one-size-fits-all voice telecom solution. The size of your organization determines the practical telecommunication product for you. Which of them work best for each business segment? VoIP expert Matt Brunk gets to the bottom of this question in this tip.

No. 8: Free collaboration tools spur better enterprise UC applicationsA major goal of UC is to create a single platform for worker communication and collaboration, and one must acknowledge the fact that existing applications already have made huge progress toward this goal. Free applications such as Microsoft/Skype and Google Apps seem to be just as capable and functioning as commercial enterprise collaboration tools and UC apps. With that said, these free collaboration tools are prompting commercial vendors to improve security and integration -- sparking the question: Is free UC good enough, or should you splurge for commercial UC products?

No. 7: 10 questions to ask your potential collaboration vendors
Are you having a hard time deciding between collaboration vendors? Ask your potential collaboration vendors these 10 questions. Don't choose the wrong vendor -- ask the right questions!

No. 6: Study reveals unified communications and collaboration market drivers
As the mobile workforce continues to grow, employees have had to find the means to communicate with co-workers. This ever-increasing need for mobile access, along with advances in video communications and social software tools, has inspired the creation of new communication technologies and is growing the UCC market. This tip acknowledges the need for UCC solutions and uncovers what forces are driving this largely untapped market, according to a new study.

No. 5: Hosted UC and its five major advantages over on-premises solutions
Competitive carriers, UC vendors and the majority of enterprise IT professionals are skeptical of the value of UCaaS, but should they be? Analyst Zeus Kerravala says no. According to Kerravala, hosted UC or UC as a Service (UCaaS) services have reached feature parity with premises-based solutions. For many smaller organizations or companies with limited IT staffs or budgets, a hosted UC service is actually better than premises-based. These services offer five main advantages over on-premises deployments in the new IT reality.

No. 4: How the iPad affects your enterprise video-conferencing strategy
The iPad has seen rapid success, quickly making its way into the enterprise. Its video capabilities are infiltrating enterprise video-conferencing strategies, which must be managed by IT and network managers, not just tolerated. It is vital to incorporate the iPad into your enterprise video-conferencing strategy by checking the network impact, buying the right tools, educating users and checking out the competition. Read this tip to find out how you can incorporate the iPad into your video strategy.

No. 3: Assess the benefits of business collaboration technology
Collaboration technology is an asset to any organization, and this helpful tip proposes a business case for using collaboration services in the enterprise. It also offers counterpoints to business case arguments and stresses the need to develop UC solutions and strategies that provide a migration and/or integration path for legacy systems while addressing governance, compliance and security requirements.

No. 2: Compare business phone systems with freeware solutions
If you could envision the perfect UC product, what would it look like? Is the ability to integrate UC features with existing business phone systems enough, or do you want to be able to manage UC features collectively? Skype and Google Voice both offer free UC capabilities, but which one is better? Does one bring you closer to UC nirvana than the other? This tip gives some insight into this question and explains the five major differences between free and for-a-fee phone systems. Perhaps Skype or Google Voice is the UC solution you've been looking for all along.

No. 1: What the future of unified communications holds
While none of us possess a crystal ball to tell us what the future of UC holds, the president of CIMI Corp., Tom Nolle, is more than qualified to speculate -- which is exactly what he does in our top tip of 2012. Nolle foresees the UC market evolving radically by 2020, fueled in part by mobile broadband and cloud services adoption. By that time, will communications, collaboration, application execution and information be truly unified?

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The Silver Lining To Google Maps Being Kicked Off The iPhone - Money

Written By Bejata Todd on Friday, December 14, 2012 | 8:54 AM


Google Maps and Apple Maps on the iPhone (Photo credit: smjb)
by Parmy Olson, Forbes Staff
When Apple released the latest update to its mobile operating system, iOS 6, many iPhone users were surprised to find the Google Maps application they used to get around was replaced by a flawed Apple version. The preinstalled YouTube app from Google? Also gone. Apple, naturally, was seeking more control over its “ecosystem,” the software tools people used on its devices, and open the door for its automated voice assistant Siri to do more.

Yet this snub to Google may have been no bad thing to Apple’s rival in the long run. Google is now preparing to release a new version of its Maps app to Apple’s App Store, according to the Wall Street Journal, which cites a person with direct knowledge of the matter. This means iPhone users can download a similar version of Google Maps all over again. The difference for Google is that this time around, it can make more money. According to the Journal, Google will be able to include more ads from local businesses in its new Maps app, and even “tie it to other revenue-generating Google services.”

Google couldn’t do this with its previous Maps app, because Apple had built it with Google data before adding it to the iPhone.

The same is already happening with YouTube, the other pre-installed app from Google that Apple had left out of iOS 6. Google released a new version of YouTube for the iPhone in September 2012, and it’s not only popular, it contains more video ads than the old YouTube app for iOS. That means more potential ad revenue for Google, thanks to being kicked off the iPhone.

While Apple’s Eddy Cue, vice president for Internet software and services, works on fixing the inconsistencies with Apple’s Maps app, Google’s forthcoming rival will include turn-by-turn navigation that lets people use it as a GPS device while driving. This is a compelling feature that the previous Google Maps app also didn’t have. Forbes commentator Roger Kay has already suggested that removing Google Maps from the iPhone could turn more people towards Android. If consumers can see Google’s Maps app performing better on the same screen as Apple’s, it could give them another nudge in that direction.

Maps are a crucial feature on smartphones, not just so that consumers can get around, but as a revenue source from businesses that want to be featured on the screen whenever we look up a road or landmark. In the end, Google still needs to be on Apple devices to get that revenue, and not being the default Maps application means it will miss out on being connected to the live links of other apps; ie. opening up a address in the iPhone’s Contacts app, and tapping on it to show the location - that now happens through Apple Maps.

More ads on the new YouTube and Maps apps should help Google offset that decline of usage, and revenue, on the iPhone. On the other hand, noticeably more ads could be off putting for iPhone users. It’s a tricky balancing act, and Google will have to tread carefully.

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Entry-level Android: Samsung Galaxy Stellar hits Verizon September 6

Written By Bejata Todd on Saturday, September 8, 2012 | 3:01 PM

The Samsung Galaxy Stellar is a 4G LTE Android smartphone with a special "Start Mode" interface tailored for new Android users, and will launch on Verizon on September 6.

Verizon and Samsung have just announced that the Samsung Galaxy Stellar will be available on Verizon’s 4G LTE network imminently. Unlike its larger, more expensive flagship cousins, the Stellar is a compact, budget Android smartphone running version 4.0 of the platform (Ice Cream Sandwich). The specs aren’t particularly stellar, but the device will be available for free with a two-year contract and a $50 mail-in rebate.

It has a 1.2GHz Snapdragon dual-core processor, a WVGA display with a resolution of 800 x 480 pixels, a 3.2-megapixel rear-facing camera, 1.3-megapixel front-facing camera, Wi-Fi, Bluetooth, 4GB of storage, and a microSD card slot.

Interestingly, the Stellar looks like a good Android starter phone with an optional “Start Mode” interface that includes a simplified home screen with preset widgets. There’s also a Help app to teach newcomers exactly how to take advantage of the features on offer. You can opt for “Standard Mode” for the normal Android experience.

The Galaxy Stellar ships with a lot of preinstalled apps, including Samsung’s usual Media Hub and Backup Assistant, along with a suite of Amazon apps including Kindle, Shopping, MP3, Zappos, IMDB and Audible.

The full press release also points out that it is a SAFE (Samsung Approved For Enterprise) device, which means support for Microsoft Exchange ActiveSync, VPN and MDM support, and On Device Encryption.

It could be a good option for anyone making the switch to the Android platform, or for anyone seeking a budget Android smartphone that runs on the 4G LTE network.
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Apple wins ban on two Android devices: What it means for you

Written By Bejata Todd on Monday, July 9, 2012 | 2:30 PM

By Jared Newman, Time.com
July 3, 2012

(Time.com) -- Last week, a U.S. District judge dealt a serious blow to Google and Samsung by slapping an injunction on the Galaxy Nexus phone and the Galaxy Tab 10.1 in a patent infringement lawsuit.
Although Judge Lucy Koh hasn't found Samsung guilty of patent infringement--not yet, anyway--she ruled that Apple would suffer irreparable harm if the two Android devices were found to infringe Apple patents and remained on sale during the trial.

The Galaxy Nexus is Google's lead Android device, so Koh's ruling is the biggest patent setback for Android to date. (Samsung has appealed Koh's ruling.)

I'm not a lawyer or a shareholder in any of the companies involved, so I'm less concerned with the legal maneuvering than I am with the patent wars' effects on consumers. Let's take a look at what the injunctions and the greater mobile patent wars mean for the people who are actually using the products:

Are existing users affected?

If you own a Galaxy Nexus or Galaxy Tab 10.1, no one's going to show up at your doorstep and ask for it back. Your device will continue to work, but there's always a chance that Google or Samsung may tweak their software in future updates to work around claims of patent infringement. My Galaxy S II, for instance, lost its "overscroll bounce" effect in an update late last year, and I suspect this was done to avoid a patent claim that Apple has wielded against other companies.

The patents at issue in the Samsung case deal with universal search, predictive text, slide-to-unlock and the ability to select an action when you tap on certain types of text. It's not yet clear whether Google and Samsung can come up with workarounds.

Can you still buy a Galaxy Nexus or Galaxy Tab 10.1?

I can't find the original Galaxy Tab 10.1 online, aside from a few refurbished units, but the device is now a year old and not worth buying. I'm guessing most retailers had already stopped selling it. Instead, you can get the Tab 2 10.1, which remains on sale at Best Buy and elsewhere.

The unlocked Galaxy Nexus remains on sale on Google's website, but we'll see what happens once Apple
posts a $96 million bond that's required to set the ban in motion. (If Samsung prevails at trial, it will get that bond money to make up for lost sales.) A Verizon store clerk, meanwhile, told Mashable's Lance Ulanoff that the carrier will sell its remaining Galaxy Nexus stock, but can't import any more units.

Are all Android devices now doomed?
Aside from Samsung, Apple has also sued Motorola and HTC for patent infringement. The U.S.

International Trade Commission found HTC guilty of infringing two patents, and its latest phones were briefly held up at customs in May while the company's workarounds were approved. Apple claims that the workaround isn't good enough, so HTC's not out of the woods yet, but at the moment HTC's Android phones are widely available.

Motorola also seems safe for the moment, following U.S. Court of Appeals Judge Richard Posner's decision to dismiss the entire case of Apple v. Motorola. Posner said neither side could prove damages, and Apple couldn't show that an injunction would benefit itself more than it would hurt Motorola. Apple will most likely appeal the ruling.

Are Apple products at risk?

Of course, Apple's rivals have filed counter-suits. The problem for Samsung and Motorola is that they're relying on "standard-essential" patents that are required for telecommunications, and must be licensed on fair, reasonable and non-discriminatory terms. The Federal Trade Commission is currently investigating Motorola, which is suing both Apple and Microsoft, over its use of these standard-essential patents to score injunctions. If the FTC requires Motorola to license its patents, the company will lose its ability to get Apple products banned.

This article originally appeared on Time.com: Apple wins ban on two Android devices: What it means for you
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Comparing Apple iOS 6 with Android 4.0, Windows Phone 7.5

Written By Bejata Todd on Tuesday, June 12, 2012 | 10:20 AM

Now that Apple has unveiled its anticipated iOS 6, we stack it up against Android 4.0 and Windows Phone 7.5.

by #cnet.com

At Apple's annual developers conference this year, Scott Forstall, senior vice president of iOS software, introduced a slew of new features for its latest mobile OS.
Among them are updates to the virtual personal assistant/voice command software, Siri, integration with a handful of automotive manufacturers, message replies for incoming calls, and the ability to FaceTime over a cellular network.
While it's nice to see that iOS 6 will boast 200 new features compared to the previous iteration, some have been long overdue. Integrated Facebook photo sharing and turn-by-turn navigation have been available on other mobile operating systems for some time now. Here, we take a look at the new features of iOS 6 and see whether or not these services have already existed on other platforms. To make for a cleaner comparison, we chose the latest version of all three OS'.




FeatureiOS 6     Android 4.0Windows Phone 7.5 
Launch native appsYesS-Voice, third-partyYes
Launch third-party appsYesS-VoiceYes
Automotive integrationYesYes, Car HomeNo
Facebook integrationYesYesYes
Message replies for incoming calls    YesVaries by deviceNo
Native call remindersYesNoNo
Video calling over celullar networkYesThird-party appsThird-party apps
Offline reading of webpagesYesThird-party appsThird-party apps
Natively share photo streamsYesGalaxy S III only    No
Natively store and access ticketsYesNoNo
Turn-by-turn naviationYesYesYes
3D mappingYesComingNo
Info about nearby businessesYesYesYes
Credit: Lynn La/CNET


Drilling down the details
Sometimes, breaking down what each OS offers depends on what devices you're looking at. The Samsung Galaxy S III, which is slated to come out in the following weeks, promises a voice assistant known as S-Voice.

Similar to Apple's Siri, S-Voice reaches beyond what Google's Voice Actions can do. It can launch apps (both native and third-party ones), schedule events, and fetch weather info.
Microsoft's voice action software, Tellme, isn't as complex as S-Voice or Siri, but it can launch applications as well.

Apple's WWDC 2012: iOS 6, Mountain Lion

 
Likewise, Apple's Photo Stream feature, which does exactly what it sounds, is similar to the Galaxy S III's Share Shot. Both services let you share photo streams instantaneously with your friends.
Keep in mind that only a few devices are equipped with Android 4.0, so devices with Gingerbread or earlier will not have the features described above. However, it's easy to see how Google's mobile OS has forced Apple's hand into incorporating some highly demanded features. Windows Phone, on the other hand, has a long ways to go compared to both OS'.

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What Microsoft Can Learn From Android's Mistakes

Written By Bejata Todd on Monday, January 16, 2012 | 10:15 PM

By:  Eric Savitz, Forbes Staff

Andreas Bernstrom is CEO of Rebtel, the second-largest mobile voice over IP telephony company. 

Since the launch of the Google’s Android OS in 2007, the choice for the majority of smartphone users eager to get their hands on ‘the next best thing’ has rested between two high-profile competitors: Google and Apple.

But a familiar contender is looming in the shadows, and I believe its success has yet to be fully realized.
While Microsoft‘s Windows Phone 7 still lags far behind the user numbers boasted by Android and iPhone, the fight for smartphone supremacy is still in the early rounds. Driven by the positive reception of newly introduced Windows Phone 7.5., and a Windows 8 release slated for 2012, some firms, such as IDC, predict that Windows-based smartphones will account for 20 percent of the market by 2015.

While success of this magnitude is no guarantee, Microsoft has a golden opportunity if it can learn from some key mistakes made by Android:

Avoid Fragmentation

Google has yet to consolidate all three versions of its OS, leaving them dispersed in the marketplace with no real direction.

According to the latest Android OS distribution chart, 50 percent of devices are running Android 2.3 “Gingerbread”, while 35 percent are still  running Android 2.2 “Froyo”.  Android 2.1 “Eclair”, which came out almost two years ago, still has a substantial share of the market with 9.6 percent. This is a bi-product of Google’s “hands-off” approach, which ironically was made famous by Microsoft and the company’s strategy with Windows.

Further down the line, this will prove to be a huge blow to the Android ecosystem. The Android Market allows developers to target devices based on any OS, so right off the bat, some users are going to be unable to access certain apps because their devices lack the necessary software APIs.
 
Two notable examples that have fallen victim to this are Netflix and Hulu Plus, which are both services that appeal to large portions of the user base. When the apps were first introduced, they were only compatible with 5 devices. Even after several months on the Android Market, Hulu Plus remains accessible on only 11 devices. Netflix is supported on nearly 24, but that’s still only a fraction of the number of Android phones that are already in consumers’ hands.

If Microsoft wants to reach critical mass, it should avoid Android’s free-for-all strategy, and make a conscious effort to avoid fragmentation that leaves its users in the dark.
Microsoft has already demonstrated an effort to refrain from fragmentation. Almost every WP7 device was updated to Windows Phone 7.5 “Mango,” when it was released in May 2011.

Inconsistent user interfaces lead to unhappy developers (and users)

Not only has the Android OS been chopped into various different pieces, but these pieces all look different, as manufacturers have shipped their Android devices with custom interface themes. This has been detrimental to the overall Android user experience.

Despite cornering half the smartphone market, inconsistency in design is having an adverse effect on the speed in which software updates can be processed on Androids. As a result, frustration has poured in from developers who have had to juggle with variety of complex platforms and interfaces.

Google recently addressed this problem by introducing its new interface theme, Holo, which Google claims will appease frustrations provoked by its open interfaces.  Originally, Google provided no specific theme that manufacturers (or OEMs) were forced to include in their devices, making for an inconsistent flow of visual design principles across the Android App Market.

Holo won’t roll out until the launch of Android 4.0 (also known as Ice Cream Sandwich), but it’s a good start, as it allows for developers to create apps for the default Ice Cream Sandwich environment without having to lose sleep over an OEM’s custom skin destroying their designs.

Microsoft would be smart to follow a more consistent design approach than Google has demonstrated, allowing for easier and faster development and deployment, as well as a consistent user experience across the OS and third-party apps.

Pest Control

Malware attacks have plagued Android since inception.

Android’s bug infestation grew worse in 2011, with countless malware-plagued apps removed by Google throughout the year. Security company McAfee released a report last November stating that in Q3 2011, 

Android experienced a 37 percent increase in the number of apps of a malicious nature hiding out in its digital marketplace.

Microsoft was quick to make a move last December that capitalized on Android’s malware disaster by offering free Windows Phones to five Android users with the worst malware horror stories.

It was a smart PR move, but Microsoft will need to continue to set itself apart by enforcing an approval process similar to that of Apple’s for all new app submissions.

Having tighter control of malware issues should give Microsoft the ability to govern the user experience on a higher level, and (from a long term standpoint) reap the benefits of improved consumer confidence.

Take control of the manufacturer ecosystem and improve the customer experience

Android devices tend to feel sluggish and unresponsive compared to iOS devices. This is another example of how Google’s “hands-off” approach has come back to haunt them.

Google adopted Microsoft’s old strategy of providing an OS and letting handset makers and carriers do what they like with it. Microsoft spent the ’90s sending out its brainchildren into the ecosystem to thrive and grow in any available environment. But that was back when “environments” were limited.

Microsoft, in wisely reworking its mobile strategy, has borrowed a lot more from Apple. Its new approach is more restrictive, and handset makers must adhere to strict hardware specifications if they want to make devices that run Windows Phone 7. Unlike Android, which currently has hundreds of devices on the market, WP7’s restrictions for handset makers has kept its device count down to 20.

Commitment to a stellar user experience, especially as it relates to controls and responsiveness, are two variables that have contributed immensely to Apple’s success with the iPhone, and can potentially do the same for Windows.

As a company who can lay claim to some of the “smartest” innovations of the computer age, Microsoft has taken some unusually hard hits from the competition in recent years. But taking a page from Android’s mistake book may just turn out to be Microsoft’s recipe for smartphone success in 2012 and beyond.

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Original article: http://www.forbes.com/sites/ciocentral/2012/01/15/what-microsoft-can-learn-from-androids-mistakes


 

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In iOS 5, what derailed deep Facebook integration?

Written By Bejata Todd on Tuesday, June 14, 2011 | 8:08 AM


June 13, 2011

Twitter is playing a notable role in the upcoming iOS 5, but Facebook isn't. And now, speculation abounds over why that's the case.

Over the weekend, Betanews reporter Joe Wilcox offered up several plausible reasons Facebook didn't earn the same iOS 5 cred as Twitter. He pointed out that the world's largest social network is, in some ways, a competitor to Apple's App Store by encouraging application development on its platform. He also explained that the two companies have very different philosophies on user content: Apple wants to use the cloud to sync it with other devices, while Facebook wants to keep it in the cloud.
Twitter is readily available across iOS 5. Users will be able to tweet photos from the device, as well as sync the social network with their contacts list. YouTube, Safari, and Maps will also feature tweeting integration.

By not offering deep Facebook integration in iOS 5, Apple is a rare company turning its back on the social network. According to Facebook's Web site, it now has over 500 million active users around the globe. That user base has prompted a slew of companies, including set-top box makers, software developers, and Web site operators to integrate Facebook into their respective products. And along the way, Facebook has benefited.

According to the social network, over 250 million people "engage with Facebook on external Web sites."

Moreover, about 10,000 sites per day are integrating Facebook.

Though Apple's decision to not follow the crowd with Facebook integration might have something to do with the competitive nature between the companies, it might also have something to do with their shared history.

Last year, when Apple unveiled Ping, its music social network in iTunes, Facebook integration was pulled at the last second. Though Apple never explained the full details of the breakdown between the firms, CEO Steve Jobs said in an interview with AllThingsD that Facebook wanted "onerous terms that we could not agree to."

Following those statements, more details emerged on the disintegration in the partnership between Facebook and Apple. Citing anonymous sources, AllThingsD reported last year that Facebook blocked Apple's access to its application programming interface after the companies couldn't come to an agreement and Apple tried to access it anyway. Though Facebook typically allows for open access to its API, AllThingsD sources said the social network signs deals when a service could have a major impact on its functionality or if accessing user data comes into play.

Now, months later, Facebook still isn't available in Ping (though Twitter integration is), and from time to time, claims pop up that relations are strained between Facebook and Apple. Neither company, however, has confirmed that.

Even so, Steve Jobs has a long history of remembering snubs.

A couple years ago, for example, Apple's formerly strong relationship with Google soured over the search giant's release of Android. Jobs took a not-so-public stand against what he reportedly believed was Google's betrayal by competing against his company's iPhone.

Early last year, Jobs took aim at Google in a town hall meeting with employees, sharing his belief that the search giant's "Don't be evil" slogan is nonsense. He also hinted at his displeasure with Android.
"We did not enter the search business," Jobs said to his employees about Google. "They entered the phone business. Make no mistake they want to kill the iPhone. We won't let them."

Whether or not Jobs has that sort of distaste for Facebook is unknown. But something kept deep Facebook integration out of iOS 5. And so far, neither Apple nor Facebook is talking: the companies did not immediately respond to request for comment.
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